Coração Bobo is the first Portuguese brand truly committed to solving one of women’s biggest summer frustrations — eliminating strong tan lines
Who we are
We are graduated in Architecture at Instituto Superior Técnico and the idea came up in Brazil, in 2014, during our student exchange. At the time, we were studying at the Faculty of Architecture of the University of São Paulo and it was on one of our trips, through the beaches and tropical places, that we decided to create a swimwear brand that would minimize tan lines. Currently Coração Bobo is managed by one of the founders, Rafaela Monteiro.
How did the idea arise?
As a result of our experience: we are women and we love the beach, however tan marks are really a headache. To avoid them we commonly use several models of bikinis and one-pieces trying to achieve an uniform tan. So the first question arose: what if there was a one-piece that would let you tan? And, incredibly, we found that there was a solution!
There are no longer reasons not to wear swimsuits or use multiple bikinis.
The first piece
The first piece designed was, of course, a one-piece.
Fortunately, the one-piece fashion has been rescued and nowadays it is more likely to find women wearing it than a few years ago. In fact, we consider the one-piece to be an elegant piece that makes the female body slimmer. However, if we ask the vast majority of women why they do not wear a one-piece, the most common answer is: "I don’t wear a one-piece because I want to tan my belly!".
And, for this reason, it was a piece that clearly fitted our goals.
With the evolution of the project, and after a first collection with only one-pieces, we wanted to meet the most frequent requests from our customers: currently the collections are also composed with bikinis and we offer from size S to XL, depending on the models.
Exclusive and hand-painted patterns.
Design
Our main goal is to enhance feminine beauty through pieces that are youthful, elegant and comfortable. On the other hand, another goal has to be accomplished: minimize seams, folds and elastics - elements that does not allow the transmission of sun rays. It is in this commitment that Coração Bobo collections appear.
We want to be innovative in different fields, not only in the fabric, but also in the modeling and the textile patterns we present. It is important for us to break with current designs and introduce new shapes, colors and combinations. Thus, the patterns we present are exclusive and are the result of a long process of experimentation, based on manual techniques and working together with local artists.
Each collection is, for us, a creative process and a moment of great dedication at an artistic level because the end result is the search for the best manual techniques and communication tools for the product itself: everything is thought and realized in order to tell a story and we like that, in each collection, the consumer gets involved and identifies himself.
Honest and ethical made.
Women for women
We are a small-scale, family-run business that grows as a result of the entrepreneurship of one young architect. We are proud to don't have investment from third parties and, in fact, our biggest investors are our customers.
The importance of women is also very present. We are a women-to-women project: from design to development and project management, women participate in all stages. Our main concern is to value our role in society that has been underestimated for so long. And in fact, who will be able to respond better to our needs than us?
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Sustainability
The conservation of the planet is one of our major concerns and for that reason, sustainability becomes imperative in the way we work.
When we manufacture in our country of origin, in addition to ensuring that human rights of workers are respected in accordance with European legislation, there are other advantages. We managed to bring the whole team involved closer, shortening distances, reducing the volume of transport and, consequently, the consumption of fuels and the emission of polluting gases.
Sublimation is the method we choose to reproduce the patterns on our fabric. Unlike traditional printing, where there is a large consumption of water and the use of chemicals, sublimation is a digital printing process cleaner and with better resource management.
Finally, the labels of our products are made of Nautilus paper, with FSC* certification, and the shipping packaging is made of 100% recycled and biodegradable cardboard. These can be reused by our customers in exchanges and returns, making the ordering process more responsible and with greater resource savings.
* FSC certification ensures that products come from well-managed forests (there is no wood cut beyond what can be produced) and that they offer environmental, social and economic benefits
Be part of the journey
Join the growing community that loves our products and shares our values. Experience the difference - an even tan, unmatched comfort and purpose in every piece.